Many Indians are too embarrassed to say the word "condom"
when buying one, using slang like "Umbrella" or "Cap" instead.
So, to get them comfortable with condoms,
Durex is getting Indians to: Say condom
FLAT Designs
OOH in the streets
of Mumbai
Say "condom" to get 50% off.
Use slang like "umbrella" or "cap", and get a Durex Umbrella and Cap.
Concert-goers at SUNBURN can shout condom at the Durex stage and get special Durex packs, and win VIP Festival upgrades.
Search for condoms using speech to text on the DUNZO delivery app, and get Durex at 50% off.