The official logo
inspired by the harmonious relationship between the sun, snow, and visible light. The logo begins the journey of the games, athletes and audience through a story of beauty, perception, appreciation and the careful art of noticing.
the colors
Whether it’s the colors of the capital city of Buenos Aires, or the wintery mountains of Bariloche. The colors from the sun and the snow join together in harmony to unite the nation under one palette.
PATTERNS
These patterns resemble the isometric patterns found within the natural structures of snow, while also paying homage to the regions Indigenous communities art, textiles and design. we wanted to keep broadcasting a big part of the design, seeing how it would look on a digital screen and to people watching in-person
mascot
our mascot mends the symbiotic and synthetic nature of technology and people. our mascot is holding the fist clench, depicting the struggles and victories in the Argentinian history
